In case you haven’t yet seen what this OLED technology can do, I recommend you read Wikipedia’s article.
It’s “the next big thing” in the market of display monitors and TV (as well as digital cameras, watches, PDA, etc…).
Most of the major companies are presenting a new application of this technology every few months, the last one being Samsung with it’s 40-inch monitor (only 3cm in depth).
It permits transparent and flexible displays, thus making possible new products like heads-up displays in helicopters, virtual reality 3D display visors (watch a demo), windshield displays inside cars. More speculative uses include clothing that incorporates flexible screens in order to change its color (or even to make oneself “invisible” using optical camouflage), or high definition virtual reality rooms.